Category Archives: Uncategorized

 By Dave Doroghy [huge_it_share]     Throughout my 25 years in sports marketing I have seen a lot of people come and go. Most career trajectories in this niche industry follow predictable rises up the corporate ladder, bouncing between different teams, events, sports marketing agencies, and leagues. The most prestigious jobs tend to be at […]

By Dave Doroghy The main challenge we faced in landing sponsors for the 2010 Olympic Winter Games was cost: The Olympic rings came at a heavy price. Prior to the lead-up to the 2010 Ggames, our investment levels for sponsors were unheard of in Canada. In every single industry category we were asking companies to […]

While Canadians follow all Olympic winter sports with great interest, when there’s a broadcast of a hockey game involving Canada traffic halts and bars fill to bursting. I knew, however, that the iconic call, “He shoots! He scores!” would sound a lot better to the gathered masses than, “He sneezes! He shoots! He misses!” So, […]

ICBC By Dave Doroghy This story hinges on the idea that a piece of metal with the right design and surrounded by some clever marketing will shake about $100 per person out of a lot of consumers’ pockets. This particular piece of metal is more useful than a pet rock but the marketing idea was […]

Dave went on the road for four months with the Olympic Torch Relay.  You can imagine his dismay when he ran into this flagrant brand violation in New Brunswick. This is the Story: Whisper the Cow  

Establishing an Olympic Security System was in the Bag (and Mag) By Dave Doroghy While it may sound more like the name of a comedy duo for a ‘70s sitcom, Mag and Bag is actually a term that refers to something a little more security driven than an actor’s career. Mag and Bag refers to […]

As the Director of Sponsorship Sales for VANOC you can imagine Dave’s horror when the Olympic Torch Relay visited Brunswick, Nova Scotia and he came across this blatant Brand Violation. Click here to read a copy of the email that he sent back to the office to alert them: Whisper the Cow (PDF)