Book: Confessions of an Olympic Torch Relay Shuttle Host
In the Winter of 2010 I had the honour of traveling from coast to coast to coast for 4 months accompanying the Olympic Flame across Canada. I chronicled the journey for the interest of the 300 staff that worked with me on the project and the 12,000 Torch Bearers.
This book gives an insiders perspective of the relay from the point of view of someone sitting in the back of the bus. There were so many great and really touching stories that came out of my shuttle bus during the “pick ups” and “drop offs” of thousands of Olympic Torch Bearers. Lots of drama, and lots of tension, charged with passion and good old Canadian pride. With a story behind each Torch Bearers 300 meter run.
Confessions of An Olympic Torch Relay Shuttle Host (December, 2010, Fraserblurb Book Publishing) shares some of these great stories.
Read the book. (PDF)
Article: Olympic Bid Corporate Sponsorship
As published in the Journal of Sponsorship, July 2008, Vol. 1 No.4.
An effective sponsorship program can help to propel a bid to host the Olympic Games to success. Having worked on two successful Olympic bid sponsorship programs I was invited to write a paper on the planning and execution of the Olympic bid sponsorship programs for the 2010 and 2012 Olympic Games bids.
Read the article. (PDF)
Academic Paper: Making Hay with the Olympic Rings
The attach
ed article that was prepared for this Fall’s (2015) BCIT Sports Marketing Class examines how the Olympic Rings were monetized in Canada from 2003 through 2012. It also looks at how the revenue generated through the sale of commercial Olympic rights was shared by VANOC with the COC and the IOC.
Read the Article (PDF)
