I have been a part time instructor at the British Columbia Institute of Technology (BCIT) for over 25 years. I am pleased to now be offering a version of the Course at FH Wien in Vienna in January of 2019.
Sports Marketing 1119 examines the full breadth of sports marketing and sponsorship, its use in the marketing plans of corporations and its function inside the Olympic movement and professional sports.
I am proud to say that many of the hundreds of students that have taken my course are scattered around the world working in every aspect of the sports business. I derive real satisfaction in having played a small role in their careers, and get a kick out of keeping in touch with many of them.
For more information about the course you can review the syllabus.
Lecture Notes: PowerPoint Presentations
Chapter 8:
Chapter 11:
Chapter 4:
Chapter 14:
Chapter 10:
Chapter 9:
MAKING HAY WITH THE OLYMPIC RINGS
The Course uses a the text book titled – Sports Marketing by Bernie Mullins. I also have a number of handouts that I have written to assist in illustrating the points I teach. This most recent essay that I have completed for the class outlines the concept behind commercial rights revenue sharing at the Olympic level. It is about a 45 minute read and will give you a taste for the what I teach. Click here to download a copy of the PDF SP101 DD
