Dave’s BCIT Sports Marketing Course


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 I have been a part time instructor at the British Columbia Institute of Technology (BCIT) for over 25 years.

Sports Marketing 1119 examines the full breadth of sports marketing and sponsorship, its use in the marketing plans of corporations and its function inside the Olympic movement and professional sports.

I am proud to say that many of the hundreds of students that have taken my course are scattered around the world working in every aspect of the sports business.  I derive real satisfaction in having played a small role in their careers, and get a kick out of keeping in touch with many of them.

For more information about the course you can review the syllabus.

Lecture Notes: PowerPoint Presentations 

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Chapter 8:

SALES & SERVICE

 

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Chapter 11:

PUBLIC RELATIONS

 

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Chapter 4:

RESEARCH

 

 

screen-shot-2016-10-12-at-5-05-29-pmChapter 14:

Licensing and Legal Aspects

 

 

 

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PROMOTIONS AND MEDIA

 

 

Screen Shot 2015-02-17 at 10.49.00 PMChapter 9:

SPONSORSHIP AND ACTIVATION

 

 

MAKING HAY WITH THE OLYMPIC RINGS

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The Course uses a the text book titled – Sports Marketing by Bernie Mullins.  I also have a number of handouts that I have written to assist in illustrating the points I teach. This most recent essay that I have completed for the class outlines the concept behind commercial rights revenue sharing at the Olympic level.  It is about a 45 minute read and will give you a taste for the what I teach.  Click here to download a copy of the PDF SP101 DD

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