Olympic and Pan American Games Sponsorship


Dave Doroghy believes that the Olympic Games are one of the greatest forces of good in the entire world.

Dave says two important factors will ensure the Olympic Movement’s future success more than anything else: Choosing great cities that are well prepared to host the Games and continuing to raise the bar on domestic Olympic sponsorship revenues. He is proud of his track record in both of these areas.

To that end, Dave has worked on two back-to-back consecutive winning Winter and Summer Olympic Games Bids — a unique distinction. His work heading up the Sponsorship Sales Department at VANOC for five years resulted in world record-breaking sponsorship revenues.

After the Vancouver 2010 Olympic Winter Games concluded, Dave Doroghy was recruited as a consultant and sponsorship revenue generator for the Toronto 2015 Pan American Games where he laid the foundation for their sponsorship sales program. Dave assisted that Organizing Committee in acquiring their first few major sponsors and breaking the record again for sponsorship revenue generated .

The Pan Am Games, which fall under the Olympic charter, are the world’s third-largest multi-sport event after the Summer Olympics and the Asian Games. Some 6,000 athletes from 42 countries in the Americas competed in 36 different sports in Toronto, including all the Olympic sports. VIVA PAN AM!

As his assignment with the Pan American Games wraps ups, Dave is closely following the race to host the 2024 Olympic Winter Games.

>Olympic Related Articles and Books by Dave Doroghy

Includes full-color folio illustrating Dave’s peak experience with the Olympic Torch Relay, a scholarly article in which he breaks down the ins and outs of Olympic Bid Sponsorship and “Olympic Sponsorship 101,” an insightful paper that examines VANOC’s main sources of commercial revenue and how the organizing committee worked with the IOC and COC to reach each organizations financial objectives.

>Dave’s International Sports Marketing Course

15 years ago Dave was invited to develop a Sports Marketing Course for BCIT College in Vancouver. The course examines the full breadth of sports marketing and sponsorship, its use in the marketing plans of corporations, and its function inside Olympic and professional sports.

>Recent Speaking Engagements and Media Appearances

Recent presentations Dave has made on the topic of Olympic Games sponsorship and how to engage him to speak to your organization.

>Toronto 2015 Pan American Games Sponsor Acquisition Program

The world’s third largest sporting event just wrapped up this summer in Toronto. Records were set in many areas including sponsorship revenues.

>Olympic Related Stories and Updates

A compendium of links and stories of interest to those involved in the Olympic business. Comments and contributions are welcome.

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